Reputation is crucial when you want to grow your impact. Any organisation or individual’s reputation can stand out by strong performance. And vice versa, a strong reputation contributes significantly to your performance.

After 10+ years with a proven track record for strengthening the reputation of three listed companies, I started my own consulting services. These services aim to support individuals and organisations to step up their game when it comes to building their reputation. What can The Reputation Building do for you?

How to build a reputation

A reputation depends on many factors such as perception, sentiment, visibility, competition, performance and heritage. Therefore, a reputation is not built overnight and takes some constructive (re-)visioning and action to do.

The building process being:

• Understand the impact that an organisation and/or individual wants to make.
• Review the reputational foundation; what is the current narrative and how is that being perceived externally.
• Strengthen the foundation and make your house in order; jointly re-work the narrative and land on the identity that should be carried out internally and externally.
• Design the reputation and communication strategy and plan.
• Build the reputation by executing the reputation and communication plan. Think of PR, Thought Leadership, Events, Stakeholder Management, Content Management, Campaigns etc. 
• Evaluate; use data to measure impact and performance and build improvement plan accordingly.

What do I do and where is the added value?

I do all of the above, depending on the scope of work. More specifically:

• I can support your company to build your company's reputation through impactful communications.
• I lead targeted workshops that enable you and your team with renewed insights, a structured approach and a plan to further strengthen your reputation.
• I moderate events, panels and workshops that are key to your company's reputation building.